SEO is the key part of any digital marketing strategy. SEO is the best way to get more organic traffic directly from search engines. Search engine optimization can take your business from bottom to top in revenue if implemented well. First step of any digital marketing strategy is to focus on your business goals and then boost SEO of your company website to improve its value, Google ranking and authority.
Here is a list of top 5 SEO tips to boost traffic for your website:
It sounds pretty much simple and obvious, isn’t it? If you want to improve the ranking of your website and want to get more visitors, you must check your existing content first, then learn about your audience and expand your niche area. Create quality content and make sure your contents are useful to the audience and you have more chances to get your page ranked in the search results.
Whenever it comes to search engine results, there are mainly two factors which are involved: quality and relevance. The fight to grab the top spot in search result depends on the quality signals sent by most internet user and the relevance of the search.
Google trusts user signals more than the webmaster signals and ranks a web page accordingly. Put up your contents which have high quality and relevance, combine timing and contexts in the best way possible to be beat your competitors.
Facilitating browsing experience is an essential and important factor. It is very important to test your website in terms of browsing and learn how it affects the traffic of your website. Make sure the navigation is easy for the users to browse the web pages without any problem.
Test your all site links and if you found any error, fix them and minimise the error pages. Make sure that your contents are capable of appealing both the search engines and users; this will increase readability and creditability.
Check speed of your webpage, and if you found it’s loading very slowly then there might be a reason for such low performance. It can be anything varying from unnecessary scripts, css files, heavy images or speed reducing agent.
Here are some tools to test your website speed:
Conduct all these tests and enhance the browsing experience of your website this year. Test your website from time to time because speed is a crucial factor for today’s fast paced era.
Search engine these days focuses on the actual real content and not just the optimised ones. Your content should be appealing enough for your audience; only optimized content won’t work if no one likes your content.
Use proper keywords, research well and monitor your site’s statistics to understand the engagement of your audience on every topic. Try to find out what your users are expecting from your page. Think of new ideas and create an evergreen content which appeals your target audience.
Try to optimise the visual content like video, infographics, etc. for search engines because they manage to supplement texts in the best possible way. People often ignore the power of visual content, but it can actually boost traffic for your website.
So, be careful to use proper titles and don’t forget to add targeted keywords and metadata in it. Give some of your attention to the size of the file as well, but make sure you’re creating a unique and shareable piece of visual content.
People have no idea how their online presence can extend the scope of their businesses. You should promote your online presence by creating profiles on relevant platforms and keep it up-to-date all the time. Even if you are not using a social media site anymore, make sure that details of your business displayed there is accurate and relevant to your current status.
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