The very first thing that a business entity ought to do is to signing into any one of the local sites listing services such as Yahoo Local, Google Places, Google Maps, Bing Local, to name a few. The next step is to go through the verification process that will comprise a message or a phone call to confirm the address.
The business entity then needs to upload some good snapshots for the local sites listing services that will help it to enhance its visibility and credibility. The snapshots do not necessarily have to look professional, as long as they are decent and reflect the core values of the business undertaking.
Almost all the local sites listing services provide the option to customers to write their respective reviews. Enabling and encouraging customers to write their reviews is bound to make the business venture more creditable to prospective customers. Ensuring that the location of the business is mentioned on the reviews is an important criteria for success as there can be an innumerable similar business with same names and functions or a franchise business that is good at one location, whereas poor in another.
The website of the business entity is required to add its local phone number and other contact details. Providing the local landline number will enable search engines to assume a few things about the location, which in turn will increase the rank of the website. As mentioned in the above point, providing the local contact details is imperative to the success of the business as there can be an innumerable similar business with same names and functions or a franchise business that is good at one location, whereas poor in another.
The business entity must also provide its mailing address on all the pages of its website to highlight its physical location. Providing a picture of the locality in the Meta keyword and adding the name of the locality in the alt text on the image will boost the search ranking of the website.
Here empathizing with the customer/searcher means that the business entity must keep itself in the shoes of its prospective customers/searchers and think like them. The business must try and find out what is so special about it that will bring the prospective customers/searchers to its website in the first place. It must find out the ways to which it can add value to its prospective customers/searchers.